MoonPay: help celebrities buy BAYC
"Boring Ape" has made great progress in the NFT field, and the FOMO and show-off of top foreign stars have contributed to the promotion of monkeys. What's more interesting is that most of the stars did not buy the boring ape themselves, but through a tool called MoonPay.
Different from other projects that are mostly invested by Web3 VC, the investors of MoonPay this time are mostly famous people, not only pop singer Justin Bieber, rapper Snoop Dogg, Hilton Hotel heir Paris Hilton, tennis players, etc. Athlete Sharapova, as well as many well-known actors, such as Bruce Willis, Matthew McConaughey, Gwyneth Paltrow, etc. Some of these investors are customers who have purchased NFT on the platform. In addition to giving MoonPay a lot of investment, they also brought money to MoonPay. Huge exposure.
What is the attraction of MoonPay to attract the unified support of so many celebrities?
What's the use of MoonPay
The first step for new players to enter the crypto world is to own a wallet. This is a relatively complicated step. What is an encrypted wallet, what is gas, how to use it, how to convert cash into Token, what kind of Token, where to buy, and how to operate are all issues that newcomers need to face.
Ivan Soto-Wright, co-founder and CEO of MoonPay, said, "Web3 is fundamentally changing how we think about the value of creativity, and we are on the cusp of a creative crypto renaissance." He expects to be able to Helping the world join Web3, this idea hits the spot with Victor Faramond, two young people officially launched MoonPay in 2018, focusing on solving the problem of people entering the cryptocurrency market.
MoonPay emerges as a payment solution that provides seamless ingress and egress functionality. In March 2021 and March 2022, MoonPay won the "Best Crypto" in the "Fintech Breakthrough of the Year Award" for two consecutive years "Currency Purchase Website" award, set out to provide frictionless buying and selling functions for enterprises and users.
In simple terms, taking the United States as an example, users can not only directly use US dollars to quickly and safely exchange for cryptocurrencies, but also directly use US dollars to buy NFTs.
This project not only provides support to individual users, but also links to applications and payment solutions websites. According to its disclosure, it currently has more than 300 partners in 160 countries and regions, not only testing with partners such as OpenSea, Binance and Dapper Labs, but also with Bitcoin.com, ZenGo, NEAR, Trust Wallet, Bithumb and other encrypted Money service providers, websites and applications for integration.
OpenSea is currently the largest NFT trading market. When a user needs to buy NFT but there are too few Tokens in the wallet to pay for it, the "recharge with card" option jointly supported by MoonPay and OpenSea will appear. It can be purchased directly with US dollars, eliminating most of the cumbersome steps and providing great convenience, and the project also supports the use of US dollars to mint NFTs. It should be noted that in addition to Ethereum, MoonPay also supports on-chain NFTs such as Flow, Solana, and Polygon.
MoonPay currently supports over 30 fiat currencies and over 80 cryptocurrencies, and provides users with access to mobile payments such as Apple Pay, Google Pay and Samsung Pay, as well as popular global card services such as Visa and Mastercard , in addition to SEPA, Faster Payments, Wire Transfers, Open Banking and ACH.
Compliance is a particular priority for MoonPay, which currently supports 46 US states and is licensed in most jurisdictions. As digital assets become more and more popular, MoonPay also focuses on the expansion direction. The next step is to develop in the direction of Latin America, Africa, Asia and Australia, work towards compliance, actively cooperate with local regulators, and strive for Each policy-permitted region provides direct access to cryptocurrencies.
MoonPay hopes to lead the future of Web3 into the mainstream, and has been working with TV host Jimmy Fallon and rapper Post Malone before, talking about why it attracts so many celebrities to participate, this time MoonPay is launched for high net worth customers outside the circle NFT concierge services should also be one of the reasons.
Many high net worth users have been aroused by the popular CryptoPunks and Bored Ape Yacht Club, and want to chase this NFT trend that has been set off around the world, understand and buy NFT and socialize Displaying in the media is the most direct way. But on its own, it requires too high a learning cost for beginners to enter the crypto world. So MoonPay proposed a corresponding solution to this problem and launched the "NFT Concierge Service", which helps celebrities buy NFTs and cryptocurrencies, and provides services for customers to participate in the easiest way. Celebrities do not need to learn how to participate in the encrypted world from scratch, Just use traditional payment methods directly, which also opens up a market for it in the circle of celebrities.
Team and Project Planning
MoonPay is constantly improving its products and services, and the team has gradually increased from less than 10 people to more than 230 people. It can be understood from the self-reports of some employees on its homepage that it brings together members from all over the world, most of them in Europe, who usually work remotely. Both software engineers and product managers have many years of work experience. Well-equipped small teams with different functions cooperate with each other. Regular meetings are held to ensure that each member maintains a product-oriented mentality. sequence.
As a payment infrastructure built for fintech companies, exchanges and wallets, the emergence of MoonPay will undoubtedly accelerate the adoption of cryptocurrencies by ordinary users. At present, users are more worried about the compliance of the exchange of cash and cryptocurrency, and the security of the source of fiat currency. The emergence of MoonPay directly hits the pain point. People need a healthy cash transaction ecosystem and a reliable payment infrastructure. .
For the future, MoonPay plans to try to cover all major fiat payment methods in every major region while adhering to the highest standards of global regulatory compliance, working to accelerate cryptocurrency adoption.
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